> articles
Why technology is not neutral
2026-08-27technology · power · reflection
Whoever designs the future decides who gets to play and who stays on the bench.
→
Curiosity saved the cat.
Curiosity: 100%
Nature: 80%
Analogue: 94%
Observant: 88%
Music: 100%
Urban: 50%
Conventional: 3%
Tech: 90%
Who I am
About me
I'm Andrea Robles. I've spent 8 years specialising in technology and data applied to social development projects. I hold a teaching degree from the University of León, went on to postgraduate studies in Marketing and e-commerce at INESDI (Barcelona), and later completed a Master's in Artificial Intelligence and Big Data at Digitech (Barcelona) — but most of what I know I've learned from real projects that push me to learn something new every day.
I'm interested in the intersection between people and technology, between the analogue and the digital, and in how we can use the tools within our reach to build a better society.
I build projects with real social impact: I put tools, data, automation and process digitisation to work in environments that seek collective improvement.
Location
Barcelona
Currently
Digital Transformation Director
Fundación Exit · March 2026 — present · 5 months
I lead the technology strategy of a social impact organisation, driving digitisation, data integration and AI initiatives to make processes more efficient and scalable.
Previously
Head of IT & Product
Fundación Exit · 2022 — 2026
Defined the technology roadmap and coordinated technical teams and vendors, leading the definition and development of a purpose-built product for corporate volunteering and career guidance for young people — with profile matching, gamification, activity planning and tracking, and business rules and surveys for data collection and analysis.
Digital Marketing & Social Media Manager
Culinary Institute of Barcelona · 2021
Full digital strategy — content direction and creation, SEO, SEM, social ads, analytics.
Digital Marketing Manager
Amalgama Agencia · 2019
Digital projects for clients across a range of sectors. Multichannel communication with marketing automation, coordinating with development and design.
Projects and writing
Archive
Get in touch
Contact
Write to me if you'd like to propose a project, if you're interested in training, or if you want to talk about something I've written.